Once upon a time, a website was an optional extra...nice to have but not essential. Not anymore.

Below is an extract from the June 24, 2009 edition of THE DAILY STAT" (Harvard Business Publishing).  

How People Make Purchase Decisions: An Upate.

Despite the ascendancy of social media, customers still prepare for purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. According to a March 2009 survey by Harris Interactive, the most common methods of gathering information pror to make a purchase are using a company website (36%), face-to-face conversation with a salesperson or other company representative (22%), and face-to-face conversation with a person not associated with the company (21%). 18- to 24-year-olds are more likely to use social networking sites than adults of all ages (16% vs 4%). But they're also more likely to rely on conversations with friends and family than all adults (33% vs. 21%).

Source: The Harris Poll. 
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In Issue 6 June 2009 of Ruminations, Richard Ferguson provides some points to consider when assessing the effectiveness of your website as a sales and marketing tool.

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